Tusker Malt Lager, one of East Africa’s premium beers, has invested
close to $2.4m (1.75b Ksh) in a new talent search project named Tusker
Project Fame.
Uganda Breweries™ marketing director, Hilda Karamagi, said the
reality show format is a blend of internationally-acclaimed talent
seeking reality shows to bring home a platform where local untapped
talent showcase their potential.
Tusker Project Fame is a reality television show in which 12
competitors from East Africa (four from each country) will have an
opportunity to perform their way to stardom over seven weeks.
The contestants, (between 21 and 30 years) will stay at the Tusker
Academy, where they will be given expert training in every aspect of the
music business from performance and song writing to behind the scenes
preparation.
They will be picked for their musical aptitude as The audience gets
to see the journey of representatives from East Africa countries
straight from their auditions to their stay in a house where they get
trained and coached to perform before judges.
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